1. Introduction

We ("the Company", "we", or "us") are committed to protecting your personal information. This privacy policy explains how we collect, use, store, and share your data when you use our services, Dresspilot ("the App", "the Website", or "the Services"). By using our Services, you consent to the terms described herein in their entirety.

2. Information We Collect

The information we collect from you is used to ensure we can provide the Dresspilot service to you. We provide personalized clothing recommendations based on various tests and body measurements that you voluntarily provide.

  • Directly from you: Name, email, phone number, gender, profile photo, preferences, introductory questions (including body measurements), uploaded photos, clothing sizes, payment details (for subscriptions), wardrobe items.
  • Automatically: Device information, IP address, browser type, app usage logs, cookies (see cookie policy), in-app behavior, identifiers such as Google Advertising ID and IDFA, browser, geolocation (if enabled). We also save items purchased via affiliate links in Dresspilot to your wardrobe.
  • Photographs: Via your camera or camera roll (only with your explicit permission).
  • Voluntary/Sensitive: Skin tone, body measurements, or sensitive attributes (only with explicit consent).
  • Family Members: Uploaded photos, clothing sizes, wardrobes, skin tone, body measurements, and/or sensitive attributes for your family members. Including measurements from the user's children does not mean the children themselves may use the Services.
  • From Third Parties: When you log in with social media or connect email accounts for purchase history.
  • User Activity: User activity, including tests, viewed style twins, saves, clicks to affiliates, user journey, and more are covered.

We take reasonable and appropriate measures to protect your personal information from loss, theft, misuse, or unauthorized access. You have full control over your data. You can always access, correct, delete, or update your personal information by contacting us at info@dresspilot.io.

3. How We Use Information

We process your information to:

  • Deliver and personalize the Services (including clothing recommendations and wardrobe management).

4. Legal Basis for Processing (for GDPR Compliance)

  • Consent: Introductory data, marketing, personalization, push notifications.
  • Contractual Obligation: Account creation, service delivery.
  • Legitimate Interest: Security, analytics, service improvements, fraud prevention.
  • Legal Obligation: Compliance with laws and authorities.

5. Data Sharing

We do not sell your personal information. We may share it only with:

  • Service providers (hosting, analytics, payment processors).
  • Subsidiaries and affiliates for consistent services.
  • Advertising/marketing partners (only with user consent where required).
  • Legal authorities if required by law.
  • Business transfers (mergers, acquisitions, bankruptcy).

6. Data Retention

  • We retain personal data only as long as necessary to provide the Services or comply with laws.
  • Uploaded selfies and clothing photos may be deleted after a set period (e.g., 24 months).
  • You can request deletion of your account/data at any time.

7. User Rights

Depending on your jurisdiction, you may:

  • Access, correct, or (partially) delete your data (e.g., family member data).
  • Object to or restrict processing.
  • Withdraw consent at any time.
  • Request data portability.
  • Opt out of marketing and targeted advertising.

You can request deletion of all data at any time by contacting info@dresspilot.io.

8. Cookies and Tracking

We use cookies, web beacons, and similar technologies for personalization, analytics, and advertising. Users can manage or disable cookies through device/browser settings.

9. Security

We implement industry-standard protections, including:

  • Data encryption (SSL).
  • Access controls and firewalls.
  • Secure storage of sensitive data (e.g., payment information).

10. Children's Privacy

  • The Services are not directed at children under 18 years of age.
  • We do not knowingly collect data from minors, but we allow users to log and collect data about their own children.

11. International Data Transfers

  • Data may be processed outside your home country.
  • For EU/EEA/UK users, we rely on standard contractual clauses or adequacy decisions to ensure compliance.

12. Policy Updates

We may update this policy from time to time. We will notify you of material changes via the App or email. Continued use of the Services indicates acceptance of updates.

13. Contact Us

If you have questions or wish to exercise your rights, contact us at: info@dresspilot.io